In International research, small changes can make a very big difference.

The quality of international research is only as good as the remote interviewer. Their understanding of the background and research objectives as well as the research instrument itself is paramount.

Praxis gives thorough briefings of local teams and quality control of the research as it proceeds as well as excellence in translation. The latter is about more than just translating words – it is understanding and communicating the context in the local vernacular; particularly important in the fields of brand development and communications.

For the greatest flexibility, Praxis is not tied to any agency network so we can choose the best fieldwork partners for the job based on our experience or we can use preferred suppliers of clients affiliates to ensure local buy in.